Scaling a Personal Brand to 350K+ Followers across 30+ countries

Building a Brand That Converts

📍 How I grew my audience, increased engagement, and built a recognized digital presence.

Key Impact:
✅ 350K+ social media followers in under 3 years
✅ 50% engagement increase across platforms
✅ Brand partnerships & monetization opportunities

Project Overview

Company: Ellie Mariyo, LLC

Industry: Content Creation, Digital Marketing, Lifestyle, Fashion, Sales

Role: Content Creator & Strategist

Timeframe: Ongoing

Starting with no audience, I strategically built and scaled a digital brand that now engages hundreds of thousands of followers across platforms. Using data-driven content planning, audience insights, and storytelling, I transformed my online presence into a recognized brand with high engagement and partnership opportunities.

From Problem to Impact

    • Breaking into oversaturated social media spaces.

    • Maintaining consistent engagement & audience growth.

    • Establishing authority & brand recognition.

    Risk: Without a clear strategy, growth would be slow and engagement would remain low.

    1. Analyzed platform trends and audience behavior.

    2. Developed a content strategy based on relatability, storytelling, and data insights.

    3. Implemented SEO & hashtag optimization to increase discoverability.

    4. Created visually compelling content using Canva, Adobe Creative Suite, and video editing tools.

    5. Engaged with my audience daily, fostering a strong digital community.

    1. 350K+ total followers (Instagram, TikTok, Threads, Facebook & YouTube) through strategic content marketing

    2. 50% engagement increase across all platforms, with multiple videos getting over 100K views

    3. Collaborations & over 60 brand partnerships, generating over $125,000

    • Audience engagement is the key to organic growth.

    • Authenticity & relatability drive long-term brand success.

    • Strategic content planning maximizes visibility.